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12th Grand Prix de Monaco Historique

08 - 10 May 2020

Tag Heuer official sponsor and timekeeper of Grand Prix de Monaco Historique

Published on 08 May 2020

Automobile Club de Monaco appoints Tag Heuer as official sponsor and timekeeper of legendary Grand Prix de Monaco Historique

TAG Heuer reaffirms its long-standing association with the Principality of Monaco and its motor-racing history by partnering with the Automobile Club de Monaco (ACM) and its prestigious event, the Grand Prix de Monaco Historique, and introducing a limited-edition TAG Heuer Monaco timepiece as a tribute to the iconic race.

A limited-edition Monaco timepiece dedicated to the Grand Prix de Monaco Historique
The strikingly elegant and charismatic chronograph designed especially for the occasion features the signature red-and-white colour code that is reminiscent of eye-catching sports cars from the thrilling world of motor racing. Discover the new TAG Heuer Monaco Special Edition: https://tag.hr/MonacoGPH

An enduring bond: the TAG Heuer Monaco and motor racing in Monaco
In the late 1950s, building on the brand’s heritage in stopwatches, dashboard timers and chronographs suitable for racing, Jack Heuer saw an opportunity to become even more involved in the golden age of motorsport, merging his passion with the family business. Inspired by the action he witnessed on the track, he started a tradition of naming his creations after the evocative races in Monza, Silverstone, Montreal and Monaco.