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Vrooom, a cheetah in the colors of the Principality, has now become an integral part of the Automobile Club de Monaco. This mascot embodies the spirit of motorsport while strengthening the connection between the ACM and the public during its various events.
Designed as a source of emotion and closeness, Vrooom represents speed, precision, and the overall spirit of motorsport. The choice of a cheetah — the fastest animal on Earth — naturally reflects the agility and performance values championed by the ACM. Its outfit, inspired by the track marshals’ uniform, pays tribute to the Club’s identity and to those who work tirelessly behind the scenes.
Vrooom is taking part in all ACM events. Spectators, drivers and journalists can meet our mascot in the Fan Zones, along the roads, in the Paddocks, in the grandstands and at the start and prize-giving ceremonies.
Its presence aims to enhance the audience’s experience and bring a warm, friendly touch.
The Automobile Club de Monaco’s mascot marks the beginning of a new chapter: accessible, recognizable, and full of energy. Vrooom now extends its mission beyond events and into your homes—with a miniature plush toy available at the ACM Official Boutique.
Follow Vrooom’s adventures on the ACM’s social media channels!
