On 25 May, on the occasion of the Grand Prix weekend in Monaco, the FIA’s ground-breaking #3500LIVES Global Road Safety Campaign, deployed in partnership with JCDecaux, the number one outdoor advertising company worldwide, gathers further momentum with the launch of a new visual bringing together Her Serene Highness Princess Charlène of Monaco and FIA Formula One Racing Driver Charles Leclerc to raise awareness on pedestrian safety.

Every year, 1.35 million people die on the world’s roads. That represents more than 3,500 people every day, including 500 children. Young people are particularly affected as road traffic crashes are the main cause of death of 5 to 29 year olds. With the aim to tackle this challenge and raise awareness on the road safety issue, the #3500LIVES Campaign, which has been displayed in 80 countries so far, encourages all road users to adopt simple, easily applicable and efficient road safety rules.

The Campaign’s message will be reinforced by the new rule supported by H.S.H. Princess Charlène of Monaco and Charles Leclerc. 88% of pedestrians travel on 1 or 2-star roads, which are considered as unsafe, and 49% of all road traffic deaths occur among pedestrians, cyclists and motorcyclists. By calling to “Watch out for Pedestrians”, they invite drivers to pay attention to vulnerable road users, slow down in urban areas and be prepared to stop for pedestrians at all times.

H.S.H. Princess Charlène of Monaco and Charles Leclerc join the 15 celebrities from the worlds of entertainment (Patrick Dempsey, Michael Fassbender, Pharrell Williams and Michelle Yeoh), motor racing (Fernando Alonso, Marc Márquez, Felipe Massa and Nico Rosberg), sport (Yohan Blake, Haile Gebrselassie, Antoine Griezmann, Vanessa Low, Rafael Nadal and Wayde van Niekerk), and politics (Anne Hidalgo) who aim to raise awareness on other key risk factors such as speed, alcohol, and seatbelts.