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For the first time in its history, which started in 1929, the Grand Prix de Monaco will have a title partner: the TAG Heuer watchmaking group, Official Timekeeper of the Formula 1 World Championship. To celebrate this announcement, the Automobile Club de Monaco presents the official poster for the 82nd edition of its leading event.
As the Formula 1 World Championship celebrates its 75th anniversary this year, TAG Heuer further strengthens the incredible link between the automobile and one of the most famous races on the calendar. With a shared history that has been woven over the decades, Monaco and TAG Heuer are linked, not only by the world of motorsport, but also by the history of the company.
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Monaco, a second home for the TAG Heuer
While the traditional watches of TAG Heuer are made in Switzerland, the company has become a cultural force taking on a global identity. With boutiques located around the world, ambassadors and advertising campaigns that can be seen in every city, and the presence in different sports across continents, there is only one place that the brand has a special connection to the Principality of Monaco.
Legendary stories of the sport have been written on the Monegasque track: from the exploits of drivers such as Jochen Rindt, Jo Siffert, Niki Lauda and Ronnie Peterson in the 60s and 70s, who became style icons and wore Heuer chronographs on the track, to the incredible rivalries and victories of Alain Prost and Ayrton Senna in the 80s, who dominated in Monaco at the wheel of TAG Heuer-sponsored McLarens. In the late 90s and 2000s, Mika Häkkinen, David Coulthard, Kimi Räikkönen and Lewis Hamilton enjoyed success on the streets of the Principality, all with TAG Heuer watches on their wrist as they stood atop the podium. In recent years, Daniel Ricciardo, Max Verstappen and Sergio Pérez in a Red Bull Racing car have also won with a TAG Heuer on their wrist.
Elevating a partnership
TAG Heuer has been a partner of the Automobile Club de Monaco since 2011, present at key moments through the Formula 1 weekend and at the Grand Prix de Monaco Historique. This marks the opening of a new chapter in this long history, in which TAG Heuer’s presence will be reinforced on all race-related media, including with significant trackside placement, visible on site in the streets of Monaco and on screens around the world. Another key element will be the iconic TAG Heuer Monaco clock which will be on display in the paddock. A special logo has been created to celebrate this key moment in motorsport history and is featured on the Official Poster for this 82nd edition.
