On the occasion of the Formula 1 TAG Heuer Grand Prix de Monaco 2025, the Automobile Club de Monaco is proud to announce the arrival of its official mascot. Named Vrooom, this cheetah in the colors of the Principality joins the ACM universe and its events to strengthen the bond with spectators and bring a friendly, engaging touch.

Designed as a strong symbol, Vrooom embodies speed, precision, and the overall spirit of motorsport. The choice of the cheetah – the fastest animal on Earth – naturally reflects the agility and performance values upheld by the ACM. Its outfit, inspired by the track marshals’ uniforms, pays tribute to the Club’s identity and to those who work tirelessly behind the scenes. With this mascot, the ACM aims to enhance its connection with the public and enrich the fan experience, especially during its most iconic event: the Formula 1 TAG Heuer Grand Prix de Monaco 2025.

At the Heart of the Action

Throughout the weekend, Vrooom will be visible in the liveliest areas of the Monaco Circuit. Fans can meet the mascot at the MGP Live Fan Zone on Place d’Armes — on stage or roaming through the crowd for photo opportunities. Vrooom will also make appearances in the grandstands and near the stars of the top-tier motorsport discipline. This first appearance, right at the heart of the event, will be one to remember.

A symbol that will last

Vrooom isn’t just a fun nod to the 2025 edition. The ACM’s mascot marks the start of a new chapter: approachable, identifiable and full of energy, it will be a fixture at all the Club’s future events… and he’s already making his way into people’s homes with the miniature cuddly toy available for sale from the ACM Official Store.

𝙇𝙖𝙙𝙞𝙚𝙨 𝙖𝙣𝙙 𝙂𝙚𝙣𝙩𝙡𝙚𝙢𝙚𝙣,

We are honoured to present the official mascot of the Automobile Club de Monaco: 𝗩𝗿𝗼𝗼𝗼𝗺 🤩🇲🇨

Looking forward to seeing you at the Formula 1 TAG Heuer Grand Prix de Monaco 2025 🤗

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𝙈𝙚𝙨𝙙𝙖𝙢𝙚𝙨 𝙚𝙩 𝙈𝙚𝙨𝙨𝙞𝙚𝙪𝙧𝙨,

Nous… pic.twitter.com/L0dDP7w1BE

— Automobile Club de Monaco (@ACM_Media) May 19, 2025